Kill the “Annoying” Narrative
You sent the proposal three days ago and haven’t heard a word. Most creatives immediately spiral into thinking the price was too high or the client found someone better. But trust me…the reality is much more boring. Guess what? Your client is busy. They’re juggling 200 unread emails, a full-time job and a life. When you don’t follow up, you’re letting your opportunities slip through the cracks of a crowded inbox.
Following Up is Project Management
Shift your perspective: a professional follow-up is a service, not a nuisance. Your client is likely overwhelmed by decisions. When you reach out, you’re helping them cross one more item off their to-do list. It proves you’re organized and ready to lead. If you can’t manage a follow-up email, they won’t trust you to manage their event. Use this touchpoint to show them that you’re the person who stays on top of the details so they don’t have to.
Following Up But Easier
The best follow-up doesn’t ask, “Did you see my email?” That just adds another task to their plate. Instead, send something that adds value to their vision. This keeps the momentum going without the sales pressure.
Try this script instead:
“Hey [Name]! I saw this [color palette/venue photo/article] and immediately thought of the vibe we discussed for your event. Just wanted to make sure you have everything you need from my end to move forward.”
This move positions you as a partner, not a vendor chasing a check. It proves you’re already invested in the result before they’ve even signed the contract.
The 3-Day Rule
Don’t leave your leads to die in the inbox. Set a standard: if you haven’t heard back in 72 hours, send the value-first follow-up. It keeps you top-of-mind and demonstrates the exact level of professional support they can expect when they hire you.
